Mercedes-benz S Class vehicle ornament on a cobbled street. Black and white image. Mercedes-benz S Class vehicle ornament on a cobbled street. Black and white image.

Our History

Established in 2005, Privilege Executive Cars has built over 20 years of expertise in luxury travel.

The Privilege Executive Cars Story

Come with us on a journey through the years as we look at the key milestones that helped Privilege Executive Cars get to where they are today.

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Award Winners

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Acquisitions and Growth

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Pandemic Recovery

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Investment and Recognition

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Our Leeds HQ

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Team Growth and Support

2026

Award Winners

 

We were awarded QSI Chauffeur Company of The Year Silver Award, in the category of Chauffeur Operator (11+ vehicles)

QSI Professional Driver Magazine awards ceremony. Brighton. January 2026.

2025

Acquisitions and Growth

 

Last year, through the acquisition of other chauffeur companies and adding new locations to our operation, we formed what was referred to as a ‘Northern Powerhouse’ by Professional Driver Magazine Editor, Mark Bursa.

UK map with Privilege Executive Cars office locations visible

2023

Recovery

 

Like many businesses in the travel sector, we were hit hard by the COVID-19 pandemic. However we were incredibly proud to meet and surpass our post-pandemic recovery targets in 2023 – taking huge steps in our business journey.

a chauffeur opens the boot of a black executive saloon vehicle to help their female passenger.

2018

Investment and Recognition

 

After negotiations with Mercedes-Benz and through meeting the strict requirements of vehicle quality, regulation and finance, we secured our Leeds City Council Executive Private Hire operators license.

Our fleet of mercedes-benz e and v class vehicles in 2018

2014

On The Move

 

9 years into our journey, and growth of the business brought about a move to Mortec Park, on York Road in Leeds. This upgrade in our office space enabled us to continue to grow our team.

2026 mercedes-benz e-class outside morwick hall, York Road, Leeds.

2009

Welcome Support

 

Our now Commercial Director Lucy Taylor joined our team, initially providing essential admin support a few days a week. Kickstarting the growth of our team and the Privilege Executive Cars operation.

lucy taylor and paul watson deliver a talk at grantley hall in ripon

2005

The Beginning

 

With just one vehicle, and from his home in Leeds, Managing Director Paul Watson started this amazing journey.

Chrysler Grand Voyager, 2005 Model - The car that started it all.